An acknowledged industry expert on circulation management, audience development and direct
marketing, Elaine Tyson has more than 40 years experience in the magazine publishing industry.
She has worked for an impressive list of national and international companies since forming Tyson Associates in 1982.
Prior to that she was a division director of the former Macmillan Publishing company and circulation director for a number of consumer and business-to-business magazines including American Artist, Interiors, Teacher and Sales & Marketing Management.
Elaine is a guest lecturer at the Columbia University Publishing Course and a frequent speaker at industry functions. She writes for the publishing trade press and for many years wrote a column for Circulation Management magazine. She is the recipient of the 2010 Angelo R. Venezian Award presented by The National Trade Circulation Foundation each year to an industry professional who has contributed to the advancement of the industry and the circulation discipline.
As Director of Publishing Services since 1992, Roy manages a number of client accounts. His publishing background includes circulation management positions at International Media Partners, who were based in New York as well as The Spectator, South Magazine and The Economist Newspaper when he was based in London.
He started his career handling newsstand for The Economist in 1976 then moved over to subscriptions the following year, where he stayed until 1983.
From 1983 to 1988 he was at South Publications and from 1988 to 1992 he was responsible for newsstand and
subscriptions at The Spectator. He has solid experience in newsstand sales and subscription marketing for
consumer and business publications as well as extensive knowledge of mailing, printing and airfreight businesses in the U.K., Europe and Asia.
He is a contributor to the trade press and currently has a weekly column on audiencedevelopment.com. Roy is a seminar leader at industry functions and has also lectured at the Radcliffe Publishing Course.
Karen Tyson, Vice President & Partner of Tyson Associates, has worked in the publishing industry since the company was founded in 1982.
Karen manages circulation for both paid and controlled publications for a number of clients and also buys all printing, lettershop and other outside services for clients as well as acting as the circulation manager for several clients.
Prior to 1982 Karen worked in retail advertising and was a copywriter and broadcast traffic manager for a national chain of department stores.